Visa Is Betting on AI, Athletes, and Everyday Empowerment

[18:54] Storytelling as Emotional Differentiator in a Transactional Industry — Visa’s iconic “Typewriter” campaign at the Oscars reframed transactions as meaningful progress toward personal identity and purpose. Matt explains how the campaign reflected the brand’s shift from “everywhere you want to be” to “everywhere you want to become,” tying everyday payments to aspirational growth.