Chanel Marketing Strategy (2025)
The Chanel Marketing Strategy exemplifies how heritage brands can maintain exclusivity while adapting to modern consumer expectations. Chanel positions itself...
Marketing
‘Vibe Marketing’ Is Taking Over Beauty. What Is It?
As recently as last year, marveling at AI-generated media required a suspension of disbelief. Impressive, but noticeably premature, like a...
Location Services adds ex-Cox executive Kibler to lead marketing strategy
Location Services has added former Cox Automotive executive Erik Kibler as its new vice president of marketing and strategic initiatives....
Accenture Strengthens Social and Influencer Marketing Capabilities with Acquisition of Superdigital
Founded in 2013, Superdigital is an award-winning agency known for its highly effective social strategies, community building and content production,...
Yeezy Marketing Strategy (2025)
The Yeezy Marketing Strategy combines strong branding, exclusive product drops, creative partnerships, and influencer-driven engagement to cultivate a highly coveted...
Q&A with Charles Studt, Chief Marketing Officer at Sendbird
Charles Studt is currently the Chief Marketing Officer of Sendbird, an AI agent platform for customer service, and he brings...
