Can Customers Find Your Brand? Marketing Strategies for AI-Driven Search
Carolyn Geason-Beissel/MIT SMR | Getty Images Summary: Traditional search marketing strategies need a refresh as AI platforms transform how consumers...
Brand
Sweat and Tonic Marketing Strategy: How Toronto Built a Boutique Wellness Brand People Show Up For
Sweat and Tonic is not winning because it has more classes, louder music, or a better-looking space. It is winning...
SK-II tops first ‘Brand Aura Index’ for influencer marketing in Asia
SK-II has been named the top beauty brand when it comes to influencer marketing in Taiwan, in a...
Zoom Marketing Strategy: The Brand Story That Made “Zoom” a Verb
The Zoom marketing strategy is a useful case study in what happens when a product becomes a cultural default, then...
Uber Marketing Strategy: How Uber And Uber Eats Turn Movement Into A Brand
Uber is not just an app that moves people and food. It is a three-sided marketplace and a media platform...
Brand Marketing vs. Performance Marketing: Examples + Tips (2025)
Marketing teams are responsible for attracting new customers, engaging current ones, promoting products, and driving sales. Using the same approach...
