Brand USA names Leah Chandler as chief marketing officer
Brand USA has appointed Leah Chandler, CDME as its new chief marketing officer, effective March 17. With more than 20 years...
Brand
PUMA PARTNERS WITH ADAM&EVEDDB TO BRING NEW GLOBAL BRAND STRATEGY TO LIFE
Founded in 1948 by Rudolf Dassler, PUMA was born from a vision to craft footwear that empowers athletes to embody...
Every Fashion Label Wants a Beauty Brand. Is There Room for All of Them?
The latest must-have accessory for a luxury brand? A beauty line.This year has seen luxury fashion labels enter beauty in...
Tara McRae Returns to Puma as Head of NA Brand Strategy and Marketing
Puma announced that Tara McRae has returned to the company, effective August 30, as senior vice president of marketing and...
Molton Brown overhauls brand identity to focus on fragrance
Molton Brown is doubling down on perfumes as it overhauls its identity to become a “fragrance-first” business. The British...
Pandora’s Marketing Strategy Gave The Brand An Ultimate Glow Up
Pandora's marketing strategy has given the heritage a major glow upCourtesy of Pandora From key campaigns featuring Pamela Anderson to...
