Joyalukkas’ marketing strategy for India’s costliest wedding season yet
Joyalukkas, one of India's leading jewellery retail chains with a significant global presence across over 12 countries including the UAE,...
Marketing strategy
A Place for Mom’s Refreshed Marketing Strategy Focused on Family Stories, Thought Leadership
Upon the 25th anniversary of its founding, the senior services company A Place for Mom is undergoing a rebrand and...
How the best marketing campaigns of 2025 navigated uncertain times
No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes....
Nostalgia Marketing Strategy: How It Works + Best Practices (2025)
A candle that smells like the place you grew up might sound like a hard sell online, but for Homesick...
Inside Stellantis CEO’s ’emergency room’ rush to recapture market share
New Stellantis CEO Antonio Filosa is prioritizing vehicle sales growth over profits including resorting to lower-margin fleet sales and investing...
WTF is an incentives marketing strategy?
This WTF guide, with partner insights from Talon.One, explores why brands should move away from a siloed approach to loyalty...
