ceramitec receives Red Dot Award for new brand strategy
Stay up to date with everything that is happening in the wonderful world of AM via our LinkedIn community.ceramitec, the...
Marketing strategy
Owlet Shares Marketing Strategy For New Camera and Lessons Learned from Previous Overspending
Owlet’s top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned when...
Why strategy matters more than tools for measurement in marketing
The marketing ecosystem continues to expand, offering an ever-growing set of tools, data sources, and analytics platforms designed to connect...
Gap ties viral marketing to retail results as Gen Z relevance rises
Listen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Gap saw...
How to Target Customers With Mobile Marketing
Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to shop, research purchases,...
Marketing’s Growth Engine: Plan, Data, Execute
In B2B, fiscal year (FY) plans often begin with revenue targets from finance that are likely set on past growth...
