Nostalgia Marketing Strategy: How It Works + Best Practices (2025)
A candle that smells like the place you grew up might sound like a hard sell online, but for Homesick...
Marketing strategy
Customer Service as a Marketing Strategy
At any business, customer service and marketing should have a harmonious relationship. Think of these aspects of your company as...
Zoom Marketing Strategy: The Brand Story That Made “Zoom” a Verb
The Zoom marketing strategy is a useful case study in what happens when a product becomes a cultural default, then...
2025’s most overlooked marketing strategies, according to CMOs
It’s safe to say that AI got plenty of hype in and out of the advertising industry this year—but there...
CBA students help support CMich Press
This article was written by Samantha Hall, a College of Business student, as part of a course-based project.The Center for...
Hi-Chew’s lifestyle marketing strategy helps it savor US growth
Listen to the article 5 min This audio is auto-generated. Please let us know if you have feedback. Since entering...
