ceramitec receives Red Dot Award for new brand strategy

ceramitec, the leading trade fair for ceramics, has recently received the Red Dot Award for its new brand strategy it developed in 2024. The next edition of the event will be hosted in Munich, Germany, on March 24-26, 2026, and will be moving towards further modernizing ceramic manufacturing, with a strong focus on additive manufacturing, supported by VoxelMatters as its media partners.

ceramitec’s new brand identity places the focus on ceramics as a material and highlights its central role in numerous industries of the future. It is the only trade fair in the world to cover the entire spectrum: from traditional ceramics to refractory technology and high-performance ceramics. Through this enhancement, the trade fair aims to focus not only on the established ceramics industry but also to increasingly address user industries such as mechanical engineering, medical technology, the automotive industry, aerospace, the electronics industry, the renewable energy sector, and the consumer goods industry.

“Thanks to this brand strategy, ceramitec is undergoing a realignment that we want to use to specifically tap into new user industries and, at the same time, become more attractive to young talent. The focus is clearly on ceramics as a material with all its possibilities,” said Maritta Lepp, Exhibition Director of ceramitec.

The positive response from industry and business shows that this approach strikes a chord with the industry.

“The Red Dot Award underscores the fact that ceramitec is on the right track: traditional know-how meets progressive staging. The ceramics and refractory industry is not only presented in an innovative way, but is also attractive to young talent,” said Ulf Frohneberg, from STEULER-KCH GmbH.

“The marketing strategy honored with the Red Dot Award shows that innovation and tradition can go hand in hand. ceramitec is thus sending a strong signal to the entire industry: Traditional ceramics boldly meets new, innovative applications,” said Dr. Alexander Risch, COO of Nabaltec AG.

“Winning the Red Dot Award for ceramitec’s new brand strategy means much more to us than just the result of consistent branding and brand development. In fact, the new image perfectly translates the innovative power and character of ceramics into the digital communication age. With this award-winning brand image, Messe München will not only sustainably position ceramitec as the world’s leading industrial trade fair for ceramics, but also win over important new visitor target groups,” said Norbert Gall, Head of Marketing and PR at Lithoz GmbH.