Ulta Beauty Launches Marketplace | BoF
On Tuesday, Ulta Beauty launched its new Amazon-style marketplace feature, UB Marketplace. Originally announced in March 2025, the marketplace, which...
Ulta
Ulta Looks to Rekindle the Magic With Cowboys, Squishmallows and Prada
SAN ANTONIO, TEXAS — At 8:00 a.m. on Saturday, much of San Antonio was still asleep. But Ulta Beauty World...
Ulta Beauty Braces for a Challenging 2025
With new leadership and an aggressive turnaround plan, Ulta Beauty is hoping to eke out 1 percent growth at most...
