Zoom Marketing Strategy: The Brand Story That Made “Zoom” a Verb
The Zoom marketing strategy is a useful case study in what happens when a product becomes a cultural default, then...
Story
Inside AMC Networks: Making fans part of the story
Kim Granito, chief marketing officer at AMC Networks. While many strategies can capture audience attention, far fewer succeed in cultivating...
Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign
E.l.f. Cosmetics’ ads usually make a splash. The affordable cosmetics maker has decried the lack of gender parity in the...
Balancing student life and startup success: Power of Play co-founders share their story
Power of Play co-Founders, Rooaa Shanshal and Deena Al-Sammak. Balancing the roles of university student and entrepreneur can feel like...
