50% of Unilever’s ad spend will go to social media. Will an influencer-first strategy work?
In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels and...
Social
The Business of Beauty Haul of Fame: Can Beauty Sell Without Social?
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and a scented stack of...
Lewis Hamilton joins Lululemon as Brand Ambassador redefining their marketing strategy and social impact vision | Formula One News
Seven-time Formula 1 World Champion Lewis Hamilton is going to start a new chapter, not only by joining Scuderia Ferrari...
How to Build a Marketing Strategy Independent of Social Media
TikTok’s future in the United States remains uncertain as President Trump’s extension of ByteDance’s deadline to sell looms. Will there...
Financial Advice on Social Media Is Growing. And Risky.
Amy Ryan was panicking about her savings when she went online for advice. It was April 2020, and the stock...
TikTok Ban and Your Next Best Social Media Marketing Strategy Move
The Gist TikTok's looming shutdown. With no intervention, TikTok could "go dark" in the US, impacting 170 million users and...
