The fashion and beauty executive’s guide to dupes
This attitude has only been amplified in 2025, as consumers feel more squeezed than ever. Dupes are one of the...
Dupes
How not to fall for AI dupes
If history has taught us anything, there’s nothing quite like widespread buzz to inspire an influx of dupes, and AI...
Beauty Brands Draw the Line Between Dupes and Fakes on Amazon
Search for any viral beauty product on Amazon and you’re bound to find it sitting alongside a lineup of imposters...
