PepsiCo’s content creator marketing strategy
Food and beverage titan PepsiCo owns many household names. But its marketers never expected them to become household ingredients. The...
Creator
Blue Apron’s in-house bet signals a shift in the creator economy
As if anyone needed yet another sign that the creator economy has become a core part of any marketing strategy,...
Creator marketing is now key to Mastercard’s culture strategy
Fine dining and globe-trotting travel have been displacing mere objects as consumer status symbols ever since Instagram first arrived on...
