Greece Joins Serbia Strengthening Economic Cooperation With Emphasis On AI, Energy, And Technology At Business Forum

Greece has joined Serbia in a significant step towards deepening their economic ties, focusing on the sectors of artificial intelligence (AI), energy, and technology. This collaboration, unveiled at a high-level business forum, underscores both countries’ commitment to modernizing their economies and advancing technological innovation. The forum highlighted strategic partnerships aimed at boosting bilateral trade, fostering innovation, and enhancing cooperation in key industries, paving the way for a more robust economic future.

Greece and Serbia have once again highlighted their commitment to strengthening economic and trade ties, with the “Greece–Serbia Business Forum and B2B Meetings” held in Athens this past Tuesday marking a significant step in the ongoing partnership between the two countries. The event, organized by the Athens Chamber of Commerce and Industry (EVEA), the Hellenic Federation of Enterprises (SEV), Enterprise Greece, and the Greek Exporters’ Association (SEVE), in collaboration with Serbian and European partners, brought together a robust exchange of ideas and opportunities between Greek and Serbian businesses. Around 100 B2B meetings took place, setting the stage for deeper collaboration in key sectors.

Trade relations between Greece and Serbia have been steadily growing over the years. In 2024, Greek exports to Serbia exceeded €400 million, while imports from Serbia neared €390 million. This trade dynamic highlights the significant potential for both countries to expand their economic interactions, making the business forum a timely and crucial event in their bilateral relationship. EVEA representatives emphasized the importance of continuing this upward trajectory and focusing on the emerging sectors that could drive further growth.

The forum underscored key areas for collaboration, including artificial intelligence (AI), energy, tourism, logistics, and pharmaceuticals. These sectors represent the forefront of innovation and industry development, offering a fertile ground for joint ventures and strategic partnerships. Greece, with its expanding tech ecosystem and global presence in tourism, has a clear advantage in these fields. Serbia, on the other hand, boasts a well-established industrial base and growing capabilities in digital transformation and green energy. Both nations see the collaboration in these sectors as a win-win situation, enabling them to tap into each other’s strengths and build a more sustainable, technology-driven future.

The CEO of Enterprise Greece pointed out that the forum provides a platform for fostering strategic partnerships, highlighting the potential of both Greece and Serbia to become long-term allies in various industries. The business meetings served as an excellent opportunity for participants to discuss the specifics of their collaboration, with discussions centered around the synergies that could be developed in areas like technology, infrastructure, and energy. These industries are seen as integral to both countries’ future prosperity, and the exchange of ideas during the forum laid the groundwork for more structured and impactful engagements in the months and years ahead.

Vicky Makrygianni, a representative of SEV, emphasized that the two nations have considerable untapped potential in green energy, tourism, and technology. As global economies move towards more sustainable practices, both Greece and Serbia are positioned to benefit from advancements in these sectors. Greece’s leadership in renewable energy and tourism, particularly in the context of eco-friendly travel, aligns with Serbia’s growing interest in green energy and sustainable infrastructure. By aligning their efforts, the countries can increase their global competitiveness while contributing to climate action goals.

SEVE also provided a detailed look at the state of bilateral trade, revealing that trade between Greece and Serbia reached €828.5 million in 2024. The growing volume of trade in sectors such as aluminum, food, plastics, and machinery highlights the economic convergence between the two nations. Serbia’s growing industrial base in these areas makes it an ideal partner for Greece, which has a strong demand for such goods. The steady rise in trade figures reinforces the notion that both nations have much to gain from deepening their commercial relations.

Greek officials, including a representative from the Foreign Ministry, reaffirmed Athens’ support for Serbia’s EU accession and expressed interest in expanding collaboration in infrastructure, digitalization, and health sciences. These fields are seen as essential for Serbia’s future development, and Greece is keen to offer its expertise and experience in these areas. Greece’s well-established infrastructure projects, as well as its advancements in digital technologies and healthcare, provide valuable knowledge for Serbia as it continues to modernize its economy.

In addition to the business discussions, the forum featured presentations on Serbia’s investment climate, ongoing digital transformation initiatives, and the support being provided to small and medium-sized enterprises (SMEs). Serbian representatives shared insights into the country’s growth strategy, emphasizing how the government is working to improve its regulatory environment, streamline business operations, and create a more attractive investment climate for foreign companies. These efforts are aligned with Serbia’s broader ambition to increase its economic integration with Europe and the rest of the world.

Serbia’s digital transformation initiatives were a particular focus during the forum, as the country continues to modernize its economy with the help of cutting-edge technologies. From smart city projects to innovative e-government solutions, Serbia is working to position itself as a regional leader in digitalization. This presents significant opportunities for Greek companies specializing in technology, telecommunications, and software development. By collaborating in the digital space, both countries can accelerate the adoption of innovative solutions, creating a more connected and efficient business environment.

The support for SMEs was another key topic during the forum. Serbia’s government is actively working to foster entrepreneurship and help smaller businesses thrive in the global market. With both Greece and Serbia focused on empowering SMEs, the two nations are well-positioned to collaborate on joint ventures, technology-sharing, and capacity-building programs aimed at strengthening the SME sector.

The discussions at the forum made it clear that Greece and Serbia have immense potential to deepen their economic and trade relationship. Both countries share a commitment to expanding their business ties, focusing on key sectors like energy, technology, and green initiatives. The forum successfully set the stage for future collaborations, ensuring that the two nations can continue to strengthen their partnership for mutual economic growth and development.

Greece has joined Serbia to enhance economic cooperation, focusing on artificial intelligence, energy, and technology, as outlined at a key business forum aimed at strengthening bilateral ties and fostering innovation.

As Greece and Serbia move forward, the business forum highlighted the importance of building lasting partnerships across industries, with both countries poised to gain from their combined efforts. The success of the event demonstrates that both nations are committed to creating a brighter economic future, built on strategic cooperation and the exchange of ideas. With their combined expertise and resources, Greece and Serbia are well-positioned to thrive as regional leaders in innovation, sustainability, and economic growth.