Family Tree Farms promotes two sales leaders

Reedley, CA – January 1, 2026 – Family Tree Farms BB #:169364 is proud to announce the promotion of Doug LaCroix to Vice President of Sales & Marketing, and Ryan Howard to North American Sales Director, effective January 1, 2026.

LaCroix has been a foundational member of the Family Tree Farms leadership team for more than 20 years, guiding sales and marketing strategy that has supported the company’s growth across domestic and international markets. In his expanded role, LaCroix will continue to lead sales strategy and help shape the company’s brand direction as Family Tree Farms builds on its reputation for quality and innovation.

“After more than two decades with Family Tree Farms, I remain deeply committed to the people and the vision behind this business,” said LaCroix. “I’m excited to continue leading our teams, strengthening customer relationships, and building on the foundation that has made this company successful.”

David Jackson, Owner of Family Tree Farms, shared: “Doug has been a trusted leader for many years. His ability to understand our customers, execute strategic plans, and inspire his team sets him apart. We’re confident his leadership as VP Sales & Marketing will continue to elevate Family Tree Farms in the global marketplace.”

Daniel Jackson, Owner of Family Tree Farms, added: “Doug’s long-standing commitment, leadership, and strategic insight have been instrumental to our success. His balanced approach to sales and marketing uniquely equips him to guide our teams and support future growth across all channels.”

Howard has been an integral part of the Family Tree Farms sales organization for over a decade, playing key roles in expanding customer partnerships, leading sales strategy, and supporting both stone fruit and blueberry programs across the domestic market. During his tenure, he has built strong relationships with retail partners and helped drive strategic growth in competitive produce categories through leadership and execution.

“I’m honored and excited to step into this new role,” said Howard. “I’m grateful for the opportunity to continue serving our customers and team as we build momentum across North America. I look forward to advancing our sales strategy and delivering exceptional service and results for our retail partners.”

Daniel Jackson, Owner added: “Ryan has demonstrated unwavering commitment and leadership throughout his time with Family Tree Farms. His deep experience and results-oriented mindset make him an excellent fit to lead our North American sales efforts as we continue to strengthen our market presence.”

LaCroix shared: “Ryan’s dedication and understanding of our business have been integral to our success. He consistently delivers for our customers and our team. We’re confident his leadership in this expanded role will help propel Family Tree Farms’ sales strategy forward.”