How to develop a customer marketing strategy from scratch with Google Gemini
For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at...
Marketing strategy
McKinsey: CMOs feel unprepared as duties pile up
Dive Brief: Marketing leaders continue to take on more duties, including those related to generative artificial intelligence (AI), but only...
How To Create Good, Better and Great Go-To-Market Strategy
Attribution in marketing gets a lot of attention—and rightly so. After all, “What gets measured gets managed,” right? But the...
E.l.f. challenges companies to ‘Dupe That!’ for latest purpose stunt
Dive Brief: E.l.f. Beauty launched a new campaign entitled “Dupe That!” inviting other companies to join the “unicorn parade” by...
Inside the Wicked marketing playbook
After two decades as one of the most beloved Broadway musicals, Wicked is painting the town green ahead of its...
Retail Content Marketing Strategy: 5 Steps To Grow Your Audience (2024)
Traditional retail marketing can feel like a game of cat and mouse. It often follows the sequence of placing ads...
