Used Truck Association Convention panel discusses innovative marketing tactics
In the used truck industry, marketing has always been about getting your trucks seen. Making sure they are visible where...
Marketing strategy
Target Shifts Holiday Marketing Strategy With Two Campaigns
An affable man named Kris is on hand to help Target shoppers navigate their holiday dilemmas. With a twinkle in...
B2B Influencer Marketing Strategy – Trust, The New Influencer Currency in B2B
Trust has become the most valuable currency in B2B influencer marketing.We live in a world where business leaders, decision-makers, and...
What Is One-to-One Marketing? Strategies To Drive Growth (2024)
In person, a great salesperson greets existing customers by name, remembers their preferences, and suggests new items that complement past...
7 Free Marketing Campaign Templates Worth Your Time
Marketing campaign templates help you add structure and clarity to upcoming campaigns. They can also help ensure each campaign aligns...
4 Tips For B2B Marketers To Optimize 2025 Strategy & Planning
B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s...
