How to create a mobile marketing strategy for your startup
Mobile phones are not simply for scrolling social media. People use them for shopping, researching, and staying connected with others....
Marketing strategy
Why “Performance Marketing” Falls Short
B2B buyers are increasingly empowered, informed, and decisive, and have clear preconceptions about the vendors they prefer. According to Forrester’s...
Rewriting the Rules: Konstantin Zhuchkov’s AI Strategy for Sales and Marketing
International business consultant Konstantin Zhuchkov shows how AI makes businesses more agile and why understanding your audience is the key...
HBO Max’s fully baked marketing strategy for ‘And Just Like That…’ satisfies fan cravings
HBO Max celebrated the newest season of its hit show And Just Like That ... by serving fans a taste of fashion,...
CMOs face growing C-suite pressure as market volatility reshapes marketing strategy
WFA research finds global marketing leaders slowing long-term plans, shifting investments and tightening risk controls as CEOs and boards take...
Maximizing your marketing effectiveness with data-driven decision making
With 54% of global marketers planning to reduce spending in 2025, ad spend efficiency will be critical. The goal is...
