Can CAVA’s Measured Marketing Strategy Fuel the Next Phase of Growth?
CAVA Group, Inc. CAVA is showcasing a disciplined and increasingly sophisticated marketing strategy aimed at driving engagement while maintaining operational...
Marketing strategy
JCPenney’s Turnaround Begins, Powered By A Subversive New Marketing Strategy
JCPenney 'anonymous ad' in Times Square, NYCCourtesy of JCPenney JCPenney has been on the ropes for the last 14 years....
How Liquid I.V.’s marketing supports its growth surge
As temperatures heat up, so do marketing efforts around hydration. But Liquid I.V. isn’t satisfied to just win over consumers...
Here are 3 marketing strategies I use to make Philadelphia healthier
In Philadelphia, the leading causes of death are heart disease, cancer and unintentional drug overdose. While some of these deaths...
How Fashion Nova’s Influencer Strategy Became a Billion Dollar Marketing Blueprint
How did a single Los Angeles mall boutique, since it was founded in 2006, morph into a fast-fashion titan valued...
Inside SharkNinja’s “social-first” marketing strategy
Every other TikTok seems like it’s selling something these days, so getting a product to cut through the mindless scrolling...
