Inside Laneige’s food- and beverage-based ‘sensorial marketing’ strategy
It started small in 2023, when Laneige, the Korean skin-care brand owned by Amorepacific, hosted an influencer-only “Cream Skin Café”...
Strategy
Montana Unveils New Brand, Marketing Strategy and Launches Montana Tour
Photo Information Photo by Montana Department of Commerce MILES CITY, Mont., — Today, Gov. Greg Gianforte joined the...
Roma’s Long-Term Marketing Strategy to be the Leading Club in Serie A
AS Roma was founded in 1927 to challenge the dominance of the big teams from northern Italy. In Serie A,...
McDonald’s Marketing Strategy – A Case Study
In 1940, California was where the first McDonald's opened. It became well-known quickly for its tasty hamburgers and friendly service....
Lululemon’s AI performance marketing strategy
Lululemon has long been a front-runner in activewear, known for its innovative, performance-driven apparel and community-focused go-to-market strategies. Yet, even...
Resilience Through Conversion APIs: Future-Proofing Your Marketing Strategy
Heidi Bullock, CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an...
