WTF is an incentives marketing strategy?
This WTF guide, with partner insights from Talon.One, explores why brands should move away from a siloed approach to loyalty...
Marketing
Uber Marketing Strategy: How Uber And Uber Eats Turn Movement Into A Brand
Uber is not just an app that moves people and food. It is a three-sided marketplace and a media platform...
Brand Marketing vs. Performance Marketing: Examples + Tips (2025)
Marketing teams are responsible for attracting new customers, engaging current ones, promoting products, and driving sales. Using the same approach...
Yuka Founder on Building a Leading Health App With No Marketing Strategy | CO
Yuka Co-founders (left to right) Benoit Martin, Francois Martin, and Julie Chapon. Francois came up with the idea for the...
Capcom’s Resident Evil Requiem marketing strategy has been strange, but we’ve finally got our first look at combat
Capcom has revealed new gameplay of Resident Evil Requiem on Japanese TVThe new gameplay segment showcases gun combat with the...
5 ways AI changed marketing strategy in just one year
What a difference a year makes, especially when it comes to artificial intelligence. Scott Brinker and Frans Riemersma released their...
