Blake Lively, Justin Baldoni and More: Is Controversy the New Marketing Strategy?
Drama sells. That’s it. Spend five minutes on social media, and you will notice one thing—drama sells. Whether it’s a...
Marketing
Why You Need a Killer Marketing Strategy for Your Advertising Agency
There’s an often-referenced notion in this industry that says creative agencies - while excellent for their clients - have a...
10 Marketing Trends That Will Dominate In 2024
Chief Growth Officer of Tynker, a leading K-12 edtech platform that has helped more than 100 million kids learn to...
Incorporating regional cultures in marketing strategy
Krisneil Peres, Co-founder and CVO at Fame Keeda; As India’s regional internet user base shows continuous signs of surging, integrating...
Five Essentials for Marketing Performance Measurement Systems
Carolyn Geason-Beissel/MIT SMR | Getty Images Successful marketers routinely capture key performance indicators, or metrics, to assess marketing performance within...
Tara McRae Returns to Puma as Head of NA Brand Strategy and Marketing
Puma announced that Tara McRae has returned to the company, effective August 30, as senior vice president of marketing and...
