Is your video-first marketing strategy ready? Think with Google
“I use video more now than I ever have.” That’s how a Gen Z respondent put it when describing how...
Goodbye funnel! Influence maps, the new marketing according to Google
The Google Summer Essentials 2025 report has marked a before and after for marketing teams seeking relevance, precision, and real...
Google needs ‘big bang breakup’ that would value its businesses at $3.7 trillion as AI threatens Search: Analyst
Alphabet (GOOGL, GOOG) investors would be better off breaking up most or all of Google’s business as it struggles to...
Google found to hold illegal monopoly over online ad business
A federal judge has ruled that Google (GOOG, GOOGL) holds an illegal monopoly over the online advertising business, its second...
How to develop a customer marketing strategy from scratch with Google Gemini
For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at...
The Ultimate Google Ads Strategy for DTC eCommerce Brands in 2024
As Q4 approaches, retail executives at direct-to-consumer (DTC) eCommerce brands are entering the most critical period of the year, where...
