AI is changing marketing strategy and data is driving the shift
There’s a lot of talk today about data becoming the new creative partner, especially in the context of AI. Yet...
data
Oura Ring Marketing Strategy: How Wellness, Individuality, and Health Data Became Trendy
The Oura marketing strategy is a useful case study for leaders who need growth without turning wellness into a vague...
Marketing’s Growth Engine: Plan, Data, Execute
In B2B, fiscal year (FY) plans often begin with revenue targets from finance that are likely set on past growth...
Why High-Quality Data Is Key To A Disability-Confident Marketing Strategy
The marketing industry must loosen its reservations about showing people with disabilities in front of and behind the camera.gettyThe marketing...
Why Ethical Marketing Improves B2B Data Strategies and Results
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Your marketing data is lying to you
Structured data boosts content ROI by 20%Zihan Lyu March 15, 2025 • Estimated Reading Time: 11 minutes Your browser does...
