How Nara Smith Chose Her First Beauty Campaign
Nara Smith, the American model-turned-influencer who rose to fame with her TikTok videos showcasing aspirational housewifedom, has landed her first...
campaign
How to Build a Minecraft Movie Marketing Campaign
When Mojang Studios first built Minecraft in 2009, a feature film adaptation seemed like a distant dream. But fans of...
Marketing campaign issues multiply: Here’s what the numbers say
While marketers are pumping out more campaigns, 87% report experiencing issues with campaign performance in the past 12 months, according...
Adidas tackles sports sideline pressures with ‘You Got This’ campaign
Dive Brief: Adidas is entering the next phase of its latest global brand campaign with an effort focused on the...
Your next bank marketing campaign? Win over your own CFO.
A version of this article first appeared in the October BAI Executive Report: Anticipating banking’s 2025 marketing trends. Check out more...
Business and Finance, Alumni Association score Combined Campaign victories
The University of Nebraska–Lincoln closed out the 2024-25 Combined Campaign for Health and Human Services with one in five employees...
