B2B brands on why the role of creativity is ‘much clearer’
Source: Shutterstock Marketing creativity is climbing up the agenda in B2B brands, bringing implications for recruitment, work practices, use of...
Brands
Beauty, Fashion Brands Turn to Social Media Influencers
There’s not much that influencer Victoria Tyler doesn’t post on social media about her nearly four-year journey living with the...
Influencer marketing best practices for B2B brands
Marketers and influencers can complement each other perfectly: One brings professional marketing knowledge, while the other brings audience trust and...
Skipton Business Finance provides funding to SG Brands
Skipton Business Finance has provided six-figure invoice finance to SG Brands, a Sheffield-based distributor of luxury and niche fragrances. The...
A Hole in Donut Brands’ Marketing Strategy?
Key Takeaways • National Donut Day: Major donut chains like Duck Donuts, Krispy Kreme and Dunkin’ are celebrating National...
Mexican Beauty Brands Seize the Moment
For Mexican beauty founders, a new era of prosperity beckons.As global names like Charlotte Tilbury, Ulta Beauty and Unilever enter...
