Content Marketing Statistics By Revenue and Facts [2024*]

Introduction

Content Marketing Statistics: Content marketing is a smart way for modern-day businesses to connect with their audience by sharing helpful and interesting content. Instead of directly selling products or services, this marketing strategy focuses on providing value to customers. This strategy uses blogs, videos, social media posts, and other formats to inform, educate, or entertain people.

The goal is to build trust, improve brand awareness, and encourage customer loyalty over time. Good content marketing answers customer questions, solves problems, and creates a strong connection with the audience. Businesses use this approach to stand out in a crowded market and drive more sales. In today’s digital world, content marketing has become an essential tool for engaging audiences and cost-effectively growing businesses.

Editor’s Choice

• Content Marketing Statistics show that the global content marketing industry will account for about USD 82.3 billion in revenue by the end of 2024.
• In recent times, nine out of ten marketers now use content as part of their marketing strategy.
• More than 50% of content views come from organic search, making it the main source of online content discovery.
• Meanwhile, content marketing helps 74% of companies get more leads and improve their business results.
• As of 2024, content marketing campaigns cost 62% less to start and run compared to traditional advertising campaigns.
• In contrast, businesses usually spend USD 550 to USD 2,000 on each piece of content, which shows their focus on high quality.
• Almost 45% of B2B content marketers believe their budgets for content marketing will increase in 2024.
• Content Marketing Statistics further estimate that most small business owners and marketers say they write their content, with 80% handling it themselves.
• 83% of marketers think it’s better to focus on quality content, even if they post less frequently.
• Around 40% of marketers focus on using more visuals and videos to improve their content strategies.

The Main Goals Of Content Marketing Statistics

(Reference: 99firms.com)

• 79% of businesses aim to get better leads, while 75% focus on increasing website traffic in 2024.
• Similarly, 57% aim to boost brand image, while 47% focus on better customer engagement and loyalty.
• Followed by promoting the positioning of new products (26%), increasing the number of payments (17%), and others (2%).

Content Marketing Revenue Statistics

(Reference: statista.com)

• The global content marketing industry will generate about USD 82.3 billion in revenue by the end of 2024, an increase from USD 72 billion in 2023.
• Meanwhile, the Statista report analyses also show that the estimated content marketing revenue in 2025 (USD 94 billion) and 2026 (USD 107.5 billion) are.

Content Marketers Engagement Statistics

(Reference: contentmarketinginstitute.com)

• Content Marketing Statistics in 2024 states that doing meaningful work is the top driver of engagement, with 81% of people valuing it most in 2024.
• Other engagement shares are followed by good relationships with co-workers (78%) and being recognised for work (71%).
• Manager relationships (58%), feeling like you belong at work (56%), and chances for professional growth (55%) are also important.

Content Performance Statistics By Level Of Clarity

(Reference: statista.com)

• In a global survey in 2024, about 61% of marketing and media leaders said they had a somewhat clear idea of their content’s performance. Moreover, 26% mentioned having a very clear understanding.
• In contrast, around 13% of people said they did not find it clear at all.

Top Content Metrics Tracked Statistics

(Reference: statista.com)

• In February 2024, around 53% of marketing leaders said they monitor social media to track content performance, and another 53% accounted for website management.
• Content Marketing Statistics show that leading content metrics tracked by organizations according to global marketing and media leaders were pageviews (51%), email engagement (46%), search rankings (41%), conversions (39%), media coverage (35%), email subscriber rankings (34%), and something else (1%).

SEO And Content Marketing Statistics

• Around 67% of small business owners and marketers use artificial intelligence (AI) to create content or improve SEO.
• 68% of businesses saw an increase in content marketing ROI thanks to using AI.
• Around 43% of small business owners plan to spend more on improving their website’s performance.
• Chatbots are used by 36% of marketers to handle daily tasks.
• Email is considered the most effective tool by 41% of marketers.
• Marketers find micro-influencers effective, with 47% reporting successful partnerships using smaller, niche content creators.
• Content Marketing Statistics for 2024 show that approximately 89% of people prefer brands to share more videos to engage them better.
• Traffic is a key part of content marketing for 66% of businesses using AI technology.

AI Content Marketing Statistics

• Marketers often review AI-created content using different methods, with 93% doing so before publishing.
• In recent years, almost half of marketers, around 47%, rely on AI tools to plan their content marketing strategies.
• AI has helped 79% of businesses improve the quality of their content significantly.
• A survey found that 71% of businesses feel highly satisfied with using AI writing tools.
• Content Marketing Statistics show that around 39% of marketers say AI content usually takes 2-3 months to rank well online.
• One in four marketers believes AI automation and chatbots improve the success of their marketing strategies.

Leading AI Tools Used For Content Marketing

(Reference: statista.com)

• During a 2024 global survey among marketing and media leaders, 52% of the interviewees said they did not use any artificial intelligence (AI) tool.
• Content Marketing Statistics also show that around 29% reported using ChatGPT in content-related tasks, followed by Google Bard / Gemini (3%).
• Furthermore, other leading AI tools shares of content marketing in February 2024 were Midjourney (3%), Canva (2%), Adobe AI (2%), JasperAI (2%), Grammarly (2%), Google AI (1%), Microsoft (1%), Bing (1%), and don’t know (15%).

AI Content Usage Reason Statistics

Content Marketing Job Statistics

• As mentioned in Content Marketing Statistics in 2024, content marketing managers will account for 50% of the market, which is the most popular content marketing job title in the U.S.
• Meanwhile, 26% of the job share is made up of content marketing specialists, followed by content marketing directors (8%).
• Furthermore, other job title shares are estimated as content strategist (5%), content creator and copywriter (4% each), content producer (1%), VP of content (1%), and head content marketing (1%).

Content Marketing Budget Statistics

• Nearly 48% of small business owners without AI tools spend USD 1,000 or less monthly on content marketing.
• As of 2024, 45% of B2B marketers believe their content marketing budget will grow.
• Businesses spending more than USD 2,000 on one content piece often see their marketing strategies succeed.
• Content Marketing Statistics further show that around 85% of marketers using videos plan to keep or raise their video budgets in 2024.
• Most marketers, about 69%, include paid video advertisements as a key part of their campaigns.

(Reference: semrush.com)

• As of 2024, around 51% of small and micro businesses say they do not spend additional money on long-form content because of their AI writing tools.
• Furthermore, other costs to create a single long-form content piece by business share are USD 100 to 300 (26%), USD 300 to 500 (9%), USD 500 to 700 (5%), USD 700 to 1,200 (4%), USD 1,200 to 1,500 (2%), USD 1,500 to 2,000 (1%), and over USD 2,000 (1%).

Annual Marketing Budget Changing Statistics

(Reference: statista.com)

• In early 2024, 41% of marketing leaders said their content marketing budgets increased last year, while 38% remained the same, and 21% decreased.
• On the other hand, the expected change in content budget for the next few years will increase by 45%, then remain the same (41%) and decrease (15%).

Content Distribution Statistics

• In recent years, about 90% of content marketers use social media to share their content.
• Out of all content marketers, 79% actively maintain a blog.
• Email newsletters are used by 73% of marketers to share their content.
• About 63% of businesses rely on paid channels to quickly share their content.
• As of 2024, sharing content on social media is a popular way to promote content, with 56% of people using this tactic.
• 50% of people read a company’s blog to help them decide what to buy.

Social Media Platforms Used by Content Marketers

• As of 2024, around 51% of small and micro businesses say they do not spend additional money on long-form content because of their AI writing tools.
• Furthermore, other costs to create a single long-form content piece by business share are USD 100 to 300 (26%), USD 300 to 500 (9%), USD 500 to 700 (5%), USD 700 to 1,200 (4%), USD 1,200 to 1,500 (2%), USD 1,500 to 2,000 (1%), and over USD 2,000 (1%).

Annual Marketing Budget Changing Statistics

(Reference: statista.com)

• A report published by Statista based on Content Marketing Statistics shows that in 2024, about 86% of marketers globally said they used Facebook for marketing purposes.
• Furthermore, Instagram (79%), LinkedIn (65%), YouTube (51%), X/Twitter (31%), TikTok (28%), and Threads (9%) are the other platforms that followed.

Content Marketing Strategy Statistics

(Reference: ahrefs.com)

• In 2024, about 83% of content marketers prefer quality content, and 17% focus more on quantity.
• Most leaders support content marketing, with 42% somewhat invested and 29.9% fully committed.
• As per Content Marketing Statistics, just 2.3% think content marketing is useless, while only 16% find their strategies fail.
• Almost 50% of marketers believe they will spend more money on content marketing in 2025.
• Content marketing brings in over three times more leads than outbound marketing while costing much less.
• In North America, 72% of top marketers track how well their content marketing performs financially.

Benefits of Content Marketing

• Content marketing statistics show that it’s 62% cheaper than regular marketing but brings in three times more leads.
• When brands share useful content, 70% of people say it makes them feel more connected.
• In 2024, branded content will make 82% of people think better about a brand, and educational content will boost buying chances by 131%.
• Content marketing is cheaper than paid search, costing up to 41% less for businesses to use.
• However, research shows that 70% of consumers like learning about products through articles instead of seeing ads.

Top Most Challenges within Content Marketing

• In 2024, a global survey found that 33% of marketing leaders need help with creating quality content, followed by budget constraints (30%) and keeping up with trends (29%).

The table below represents the other challenges faced by the content content marketing segment and media leaders:

B2B Content Marketing Statistics

• By 2024, about 93% of B2B marketers planned to create content strategies, while 7% didn’t.
• The most successful B2B content marketers say their success comes from knowing their audience well (82%), creating great content (77%), having deep knowledge of their industry (70%), and working with skilled team members (69%).
• 78% of B2B marketers use keyword research to improve SEO when they create content.
• 87% of B2B marketers focus on providing useful information to their audience.
• Content Marketing Statistics further estimated that most marketers say LinkedIn works best for their needs, with 85% choosing it.
• Facebook comes next with 28%, and YouTube follows at 22%.

B2C Content Marketing Statistics

• 95% of B2C marketers focus on creating a content marketing strategy, while only 5% choose not to work on one.
• About 65% of B2C marketers focus more on providing useful information to their audience than on promoting their company’s products or services.
• In 2024, B2C marketers say they get the best results from their content marketing on nonpaid social media platforms like Facebook (63%), LinkedIn (53%), and Instagram (39%).
• In addition, most B2C marketers (73%) use keyword research to improve SEO for their content, while only 22% avoid using paid promotion methods.
• Email marketing works best for B2C businesses. With a 2.8% conversion rate, it performs better than any other organic method.

Conclusion

Content marketing is known as an effective tool used by several businesses to grow and connect with their customers and audiences globally. They also allow ways to gain trust, enhance brand visibility, and increase customer engagement. They help create valuable and consistent content so that companies can attract their target audience and keep them motivated and engaged with their business. As trends are evolving, businesses are recently adapting many improved strategies for staying relevant and effective. It is possible through blogs, videos, or social media, but content marketing remains essential for success in today’s competitive market. Thus, investing in it ensures long-term benefits and stronger customer relationships.

Barry Elad

Barry Elad is a tech enthusiast passionate about exploring various technology topics. He collects key statistics and facts to make tech easier to understand. Barry focuses on software and its benefits for everyday life. In his free time, he enjoys creating healthy recipes, practicing yoga, meditating, and walking in nature with his child. Barry’s mission is to simplify complex tech information for everyone.

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