The rise of concerts as the new stage for brand integrations
When Himesh Reshammiya casually popped a Vicks ki goli before performing Tera Suroor in Delhi, it appeared charming. However, behind...
Marketing strategy
‘They did it, so we should too’ isn’t an email strategy
Too often in email marketing, we see a tactic that worked for someone else and rush to replicate it —...
Attract Investors With the Right Marketing Strategy
While new businesses fuel the economy’s growth, they also create a fiercely competitive funding environment, with each new entrant fighting...
Inside CrossFit’s New Marketing Strategy Under CMO Jenna Hauca
Ahead of the CrossFit Games, Hauca spoke with ATN about her vision for the brand, including why CrossFit is embracing...
10 Gym Marketing Tactics To Grow Your Membership Base (2025)
In many metropolitan areas, fitness seekers encounter dozens of gym and studio options within a few-mile radius. The most successful...
Community Intelligence and the Future of Reddit Marketing
What if you could tap into 20 years of authentic consumer conversations to transform your marketing strategy?In this special Cannes...
