Inside Laneige’s food- and beverage-based ‘sensorial marketing’ strategy
It started small in 2023, when Laneige, the Korean skin-care brand owned by Amorepacific, hosted an influencer-only “Cream Skin Café”...
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Global businesses call for more cooperation in digital era for common development
Global business and trade leaders on Thursday came together at the Global Trade and Investment Promotion Summit 2025 to launch...
New York Tech Launches Innovation and Entrepreneurship Academy With $5 Million Venture Fund
In a bold step to strengthen its leadership in entrepreneurship education, New York Institute of Technology has announced the launch...
Jordanian and Welsh business delegations discuss trade and investment cooperation
LONDON: In a dramatic shift in US foreign policy, President Donald Trump recently pledged to lift sanctions on Syria...
Can Gaming Go Glam? | BoF
In a bit of beauty industry news that could read like the result of a very niche Mad Lib: The...
Nike, Grubhub, and 11 Companies Founded By MBA Entrepreneurs
Eager to develop the next big brand or launch a startup? An MBA might be the answer. From Nike to...
