Unlocking marketing effectiveness in the digital age
Author, speaker, and econometrician Les Binet has been identifying new ways to measure the effects of advertising on the bottom...
Year: 2025
Kazakhstan-Slovenia Business Forum Strengthens Ties, Boosts Cooperation in Logistics, Energy, and IT
ASTANA – Kazakhstan and Slovenia have forged strong and equal political and diplomatic ties over the past 30 years, with...
What It Takes to Sell Beauty on Douyin
Douyin, China’s fastest-growing social media app, presents something of a conundrum for global beauty brands.The app is TikTok’s precursor; launched...
Car finance case could spark billions in driver payouts
Kevin PeacheyCost of living correspondentBBCMarcus Johnson bought his first car on financeA case to determine whether millions of motorists are...
UM Today | Asper School of Business
March 26, 2025 — In Asper School of Business entrepreneurship courses, students take to the stage for their final assessment, participating...
3 Examples of IoT Marketing Strategies You Can Implement in 2019
By 2025, the connected userbase will cross 75 billion, unlocking new avenues for marketers to engage with customers. To better...
